Austrian Billboard Assessment (ABA)
Billboard surface categories: In summer 2000 the Austrian Billboard Assessment (ABA) was acknowledged by the outdoor advertising industry. At that time all billboard locations in Austria were defined by quality categories. The current presentation gives an overview of all 24-sheet units of the Austrian billboard industry and their distribution according to ABA quality categories, the regional distribution of billboard locations and a comparison of regional quality in accordance with the ABA category.
Download Study ABA 4. Quarter (PDF, 140 kB)
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GAMA basic information
What can GAMA do? In accordance with Gewista business philosophy the Gewista Outdoor Advertising Media Analysis (GAMA) is not just focused on the billboard but also on Rolling Boards, City Lights and all city furniture including Transport Media Advertising.
Download Study GAMA basic information 2010 (PDF, 126 kB)
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GAMA Studies
Take note and Forget. How often should one book a billboard? What duration period is ideal for my product? Is it better to book a short, repeated campaign or a one-off long-term campaign? What's the difference between a fortnightly and a monthly cycle? The study “Take note and Forget” analyses the influence of the display period cycle and daily recognition. You can also find a general study of advertising recall based on the advertising media.
Download Structure of Survey (PDF, 115 kB)
Download Survey Period 2011 (PDF, 11 kB)
Download Study Take Note and Forget (PDF, 243 kB)
Download Study Advertising Recall CL/PL/RB (PDF, 196 kB)
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Further studies and reports
Download Media Analysis (PDF, 119 kB)
Further information at www.media-analyse.at
Download Focus Advertising Volumes/Fluctuation Margins (PDF, 751 kB)
Download Focus Werbebarometer (PDF, 150 kB)
Further information at www.at.focusmr.com
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