GAMA
Gewista has created one of the most comprehensive billboard advertising databases in the form of GAMA (The
Gewista Outdoor
Advertising
Media
Analysis)and as such a source of valuable basic data for analyses specific to target groups. The advertising vehicles
(= campaign motifs / creations) on billboards, City Lights and Rolling Boards have been tested with regard to recall and recognition performance and appeal since 1998. The insights gained can now be used to design optimised outdoor advertising campaigns and remain available after the conclusion of the posting test.
The start of 2012 heralded a number of changes in the area of market research. In order to meet market requirements we have developed the Outdoor Server Austria (OSA) in cooperation with Epamedia as part of R+C Billboard Research and Control Ges.m.b.H for Austria's outdoor advertising industry; OSA will enter the introduction phase in 2012. OSA offers you a new and improved planning system and new data relevant to bookings on how to reach your target group.