Customer Service

GAMA is not just a database - GAMA also represents total customer service. The assessment offers a detailed analysis: Recall, Impact, Recognition and Acceptance. It also includes the cost per contact, cost per recall point and an occupancy analysis which together provide an insight into efficiency.

Of course, the complete GAMA database is available to scatter advertisers on request: for instance to filtering target groups, analysis of effectiveness according to city size, size of household, social status, educational structure or gender. Furthermore, the customer will also receive specific comparison values, (e.g. product groups, running time, format, continuity and similar).

GAMA as a data pool

Since the beginning of the Gewista Outdoor Advertising Media Analysis (GAMA), over 5400 billboard campaigns, 4300 City Light campaigns and 1500 Rolling Board campaigns were tested and assessed. This data pool – which is available to Out-of Home businesses – is unique in the whole of Europe.