WINPIN City Light

WINPIN, back-lit, urban, versatile

A long exposure time and an urban target group with an affinity for advertising make City Lights the highlights of design in Austrian cities and the ideal setting for WINPIN. This is where the entire bandwidth of possible communication channels comes into its own: the 4-digit arbitrary WINPINs add a simple dialogue element to the City Lights.

Augmented Reality is an additional option for filling time and providing product information all in one – a novelty in Austria's advertising landscape: Pinnie presents products directly on the smartphone – in motion and in 3-D. Passers-by can use apps to gain information on topical product benefits, share campaign highlights via Social Media platforms and secure vouchers and winnings directly via mobile phone or mobile web.