Station Branding

We have offered so-called Station Brandings, a form of advertising based on the creative use and design of Vienna's metro stations, since 2006. We are particularly fond of Station Brandings because they provide our customers with an excellent of appealing, high-quality advertising surfaces and allow us to benefit from the exciting task of orchestrating complete advertising worlds underground.

Metro stations are characterised by unusually high frequencies (100,000 to 200,000 per day), numerous advertising surfaces and sufficient space for various advertising opportunities: cladded columns, wall-mounted panels, interactive terminals, escalator advertising and a completely new vehicle: “Digital Station Branding”. It makes Station Branding the ideal platform for customers who want their motifs to attract a particularly high level of attention. The pilot project at “Stephansplatz” offers an option of synchronised playback on 20 column-based screens, 2 screens in showcases and 5 mega-size projection screens over an area totalling up to 120 m² and with sound playback in the lower section; it guarantees a moving method of setting the stage for brands and is charged with emotion: Digital Station Branding informs the passer-by whilst exposing him away to a new visual dimension.

Holistic designs with expressive images accompany the traveller on his way to the platform beneath the city streets – through long passageways, past walls that appear to be endless and via numerous escalators. These motifs attract a great deal of attention not only from the recipients - the advertising industry has also long since discovered the value of our Station Brandings. Customer surveys show that metro users consider unusual station designs as a real enrichment of the travelling experience.