Metro

Underground but still on top

Fast progress through short intervals and high speed are what make Vienna's metro such a popular form of public transport among city dwellers – 510 million of them used it in 2009. The metro does not suffer delays due to traffic jams or red lights; they arrive and depart every few minutes, and the time they spend at the station is naturally very short. Nonetheless, advertising messages in stations, on billboards and in and on the metro trains still attract a great deal of attention among passengers. This is because the underground environment offers little in the way of stimulus and distraction. It is natural for people to look for visual stimulation and variety. And we can make very good use of the effect with metro-based advertising. Metro trains in Total Look designs or innovative advertising on metro doors awaken the interest of the beholder and benefit from a high degree of advertising efficiency.

The interior of Vienna's public transport vehicles offers as many exciting opportunities as the exterior: advertising in combination with a Total Look design for the well-known Silver Arrow, for instance, allows you to book the rear and side surfaces. Exclusive extras include a 100 metre long special film applied to the floor of the V-type train. Designs flow from the outside to the inside and achieve maximum impact as customers can utilise virtually the whole interior surface of the metro for their advertising messages.

In 2009, public transport authority Wiener Linien counted 510 million passengers, demonstrating impressively that the metro enjoys a high rate of use. Transport Media programs have become all the more interesting since the introduction of night-time services to Vienna's metro system which are used in particular by a young, urban target group with an affinity for advertising. As the number of night-time passengers is expected to double, more than 30,000 people will be able to see the message in, on and around the metro. Furthermore, traffic authority Wiener Linien will extend the U2 line to Aspernstrasse station, resulting in more frequency for the same price with Transport Media Advertising.