Special advertising forms

The Rolling Board – the youngest of our advertising carriers – attracts more than enough attention through its sheer size, location and moving motifs alone. However, the Rolling Board, or RLB for short, is easily transformed into a landmark or work of art with very simple means.

As successful campaigns show, motifs that move or incorporate the entire carrier as a part of the overall design are the idea eye-catcher - after all, it is virtually impossible to miss a Rolling Board in Total Look. The options range from decals that only reveal certain elements of sub-surface images to eye-catching hangings such as curtains, artificial grass, netting and fabrics, or mountings such as larger-than-life chairs and frogs.

It never fails to amaze us just what can be achieved. Since 2006 we have held an annual competition to establish the most creative Rolling Board ideas; the numerous submissions to the Gewista Rolling Board Creative Trophy each year provide an insight into the colourful world of the Rolling Board and demonstrate impressively just how versatile this medium can be.