City Light

Backlit, urban, versatile

City Lights - who doesn't know them? Whether as a free-standing showcase, a column or integrated in a waiting shelter, the City Light posters behind the glass panes are highlights that brighten up the cityscape on roads and streets, squares and stations and make everyday life a little more colourful. They attract attention with creative and high-impact motifs. Special designs and applications catch the eye, whilst playful technical features enable interaction with the contact-happy public of the Digital Native Generation. City Lights are a tangible medium that is particularly close to people.

What we can offer you:

• By installing them at highly frequented locations we can create particularly high recall, recognition and impact values for your messages.
• We can create a stage for the most unusual ideas and give your advertising campaign it needs.
• City Lights are the ideal partner for an intra-media advertising vehicle mix.
• They offer high potential for perception and contact opportunities, especially with regard to pedestrians and public transport passengers. After all, around 87% of Vienna's citizens are out and about on at least one day of the week and, as their average trip out lasts 187 minutes, they spend more than the Austrian average of 169 minutes outside the house.
• They also offer utilisation options for specific target groups and location selection based on the principles of geo-marketing. We are, after all, the number one in Austria with 8,000 advertising surfaces - and we can combine our networks.
• Do you want more? No problem. We can locate the right added value for you, be it in connection with waiting shelters or City Light columns - the possibilities are virtually endless.