Waiting shelter
Waiting shelters are first and foremost comfortable urban furniture whose main task is to provide protection from wind and weather to waiting passengers. However, they are also a part of urban life and as such are positioned mainly at significant traffic points and along busy city routes. People standing or sitting in tram or bus shelters are in a waiting loop, even if just for a few minutes. It is a situation where positive distraction in the form of interesting posters is seen as positive, even welcome – advertising carriers in waiting shelters enjoy a high degree of acceptance.
The many design options open to 24-sheet billboards under consideration of the overall architectural appearance or in Total Look offer an additional incentive to use them as a vehicle for creative campaigns.