WINPIN Billboard
WINPIN on a timeless classic
The billboard, one of the most traditional forms of outdoor advertising, is once again at the heart of innovation: WINPIN has expanded Austria's 17,000 billboard spaces in every format – from 8 to 48 sheets – in the form of a media-convergent dialogue element with a community platform. Never before was it so easy to convert billboard campaigns to an interactive experience with a join-in effect.
The 4-digit WINPIN and Pinnie the mascot really play to the gallery – whether as a motif supplement or carrier of a new campaign with a dialogue-based competition for the new product. Whether in the city or rural countryside – everyone passes the billboard and WINPIN.