Billboard
High quality timeless classic
Never change a winning team. This statement is also true of paper-based billboards, our most traditional Out of Home advertising carriers. The word "bill" as in billboard has always referred to simple sheets of paper used to convey a message. It is this simplicity that lies behind the success of the medium; today, we offer various billboard formats with 8, 16, 24 or 48 sheets and many innovative design options. We have 17,000 classic billboard spaces at our disposal across Austria – more than enough to provide comprehensive coverage in cities, regional capitals, district capitals and rural areas.
Billboards count among the chameleons in the field of outdoor advertising. Whether stationary on advertising columns, as junior panels, posters in waiting shelters or mobile eye-catchers: billboards are the ideal advertising carrier for POS activities and product launches and are equally as suitable as permanent advertisements in open, heavily-frequented spaces and locations.
This medium is always the first choice when a campaign is aimed at rapidly raising awareness. The reason is clear: nearly everyone passes by a billboard. This fact is also confirmed by the findings of the Media Analysis 2009 that issued an outstanding reference for the billboard on the basis of a use value of 87% across all age groups.