Advertising columns
Advertising carriers with a history – the advertising column is the oldest representative of our Out of Home product family and is as such an indispensible element of the urban cityscape. These so-called Litfass columns are contemporary witnesses of the classic Out of Home idea and predestined as carriers for placards and posters; they are named after Ernst Litfass, a printer from Berlin and the inventor of billboard advertising. A lot of these congenial advertising carriers line the streets, squares and alleyways of Vienna like monuments to times gone by.
They are also very popular among the citizens of the regional capital of Salzburg where they generate a great deal of interest. Their historic background offers a befitting stage for classic motifs but can also accommodate modern styles that break the classic mould.