Billboard Party /
Austrian Billboard Award

Gewista’s Grand Austrian Billboard Award is considered the country’s most renowned Out of Home award on account of the selection criteria for winning entries; its presentation during the annual Billboard Party is an event eagerly anticipated by the advertising industry and has been since its inception in 2001. And with good reason: the award assesses every outdoor advertising campaign of the previous year. This provides a comprehensive overview and guarantees impartiality. Every published campaign is included; there is no need to submit them individually.

The billboard party itself has existed since 1983. What started as a low-key “cosy get-together with customers” has long since become a legendary event for the industry that culminates in the presentation of the following ten awards:

The Grand Austrian Billboard Award in platinum, gold, silver and bronze as well as awards for the most effective Rolling Board, City Light and Billboard and the most creative Rolling Board, City Light and Billboard. The winners of the Grand Austrian Billboard Award in platinum, gold, silver and bronze need to achieve high scores in both advertising effectiveness and creativity; the winning entries are elected on the basis of a combination points system by a jury consisting of representatives from 25 of the country’s most creative agencies.