Market position
Gewista is one of Austria's largest media enterprises and the country's most significant outdoor advertising company. Its significance is the result of its absolute market leadership in the country's capital of Vienna and the most important agglomeration areas.
Austria's Out-of-Home market in figures
Total turnover: around 196 million Euros per year
Volume share: 7.2 per cent of all advertising expenditure in Austria in the classic segment (status: January 2011).
Gewista – part of an international network
Gewista is integrated in the JCDecaux Group at an international level. JCDecaux holds the majority share in Gewista and is the uncontested Number 1 in Austria, just as it is in its home country of France. All activities in Eastern and Central Europe are directed from Vienna. Gewista's Director General, KR Karl Javurek, is managing director of JCDecaux Central Eastern Europe Holding GesmbH and chairman of the supervisory board for the company's subsidiaries in Central Eastern Europe.
Gewista in the Austrian market
| Billboard spaces (24 sheets): |
17,000 |
| City Lights: |
8,000 |
| Rolling Boards: |
680 locations / 1,130 pages / around 3,100 faces |
| Advertising columns |
1,800 |
| Transport Media: |
around 5,200 advertising surfaces on metros, trams, buses and in metro stations |
| Furthermore: surfaces for permanent advertising and information signs; special advertising carriers; advertising surfaces in and on public buildings, stadiums and other Points of Traffic (status: January 2011) |