History of Gewista


KulturPlakat becomes KULTURFORMAT and is offering, with Daniela Grill as managing director, all services of the previous Gewista unit “Arts & Culture” in one location.


Franz Solta assumes the position as CEO from Karl Javurek. In January Salzburg starts with digital Out of Home advertising and builds up 11 locations in Salzburg’s city centre. Shortly after that, Graz is following by establishing 9 Digital City Lights and at the end of the year Linz gets digital by positioning 13 digital screens in the city area. In addition Gewista founds the project “metro network 1 & 2”: 18 new metro stations get equipped with 44 Digital City Lights.


Citybike launches the new website citybikewien.at and from that date on it is possible to login via mobile devices. In this year Gewista and Progress are also jointly assuming the marketing of the Innsbrucker Verkehrsbetriebe.


In November Gewista starts to equip Vienna’s biggest shopping street called Mariahilfer street with Digital City Lights. Also the deluxe net with 10 locations is built up in inner-city hotspots of Vienna.


A new area of Out of Home begins: Vienna’s most important metro stations get equipped with high resolution screens so called Digital City Lights, which transform the stations in digital product worlds. The digitalization is accompanied by new pioneering business models, which are extending the digital room, which so far have been limited to the use of PCs, notebooks or tablets into the public space and therefore making it subject to Out of Home Advertising. The digitalization of media, like City Lights or Rolling Boards is the next logical step, which Gewista as a pioneer of the Digital Out of Home advertising sector is going to take. Furthermore the first public defibrillator in a Digital City Light is introduced in 2014. Besides this the semimonthly rhythm is replaced by a 14-days posting rhythm for billboards with a fixed start date. Gewista and the majority of well-known Austrian Out of Home businesses are starting with this innovation at the turn of the year. From that time on the fixed affixation day is every second Monday, which simultaneously is the starting day of campaigns in other Out of Home media and is therefore accumulating the advertising pressure.


Citybike Vienna is celebrating its 10th birthday. 10 years ago Gewista and Citybike Vienna have been jointly founding the first sustainably successful free citybike rental system, which is actually used by about 500.000 people. The citybike system of Gewista has also been exported globally into approximately 60 metropolises.

A new era of Out of Home efficiency measurement starts: Since the 1st of January 2013 there exists the Outdoor Server Austria (OSA) in Austria, which enables inter- & intramedial as well as international comparable performance values for Out of Home media. OSA data is going to be the new lead currency for the planning and analysis of Out of Home campaigns. The new assessment basis is built by net campaign reach, contacts or rather thousand contact prices (TCPs).


Gewista acquires 100% of the Hungarian shares of EPAMEDIA from JOJ Media House and is the number one supplier of Out of Home advertising in Eastern Europe. Previously JOJ Media House has acquired all shares of EPAMEDIA from Raiffeisen and Gewista/JCDEcaux group used this opportunity to extend the Eastern Europe portfolio consisting of Slovenia, Slovakia, Serbia, Montenegro, Poland, Czech Republic, Croatia and Bulgaria by acquiring the Hungarian shares.


Gewista expands its Competence Centre to include Innovative & Ambient Media offering technical implementation, creative approaches and innovative ideas in response to an ever increasing demand for novel Out of Home advertising forms.


Founding of Kultur:Plakat GmbH. The 70% Gewista subsidiary is founded after a long-standing pilot trial phase. www.kulturplakat.at


Further expansion into Austria’s federal states: Founding of PSG - Poster Service GmbH in cooperation with Stadtwerke Klagenfurt AG. Rolling Board Austria GmbH is founded as a joint venture between Gewista subsidiary USP and Werbering, thereby closing the last gaps in Austria's national Rolling Board network that is finally completed at the end of the year.


Gewista forges new paths in the field of Transport Media and establishes the first Total Look advertising and experience landscapes in Europe in the form of "Station Branding" in Vienna's metro system - triggering an enormous positive response among recipients and the advertising industry. The company acquires the exclusive sales rights to advertising spaces on more than 2,000 Austrian buses at the beginning of the year – a further boost to growth. In addition, 100 historic advertising columns along the Ring are replaced by rotatable, backlit City Light columns which have since added modernity and new life to Vienna's most history-laden street.


Expansion of the Rolling Board network and City Light orchestrations: transformation of waiting shelters into multi-dimensional experience landscapes. Expansion of the Citybike network and installation of Rolling Boards in other Austrian regional capitals. Vienna's Ringstrasse is fitted with backlit columns – a new, high-quality cityscape begins to take shape.


FEPE president KR Karl Javurek organises the world congress in Dubai that opens up new prospects for the future of Out of Home advertising. Gewista also establishes a new dimension to Out of Home in Austria: 330 Rolling Boards are installed at heavily frequented locations virtually overnight. The dynamic Rolling Board with its changing motifs will become Gewista's most successful product in subsequent years.


Gewista develops the "Citybike Vienna" concept for the city of Vienna and presents a complex electronic system that is subsequently adopted by other cities.


JCDecaux acquires shares in B&C Holding and becomes the majority shareholder in Gewista. The company is now an integrated component of the world's largest urban furniture network and the largest Out-of-Home enterprise in Europe. Gewista launches a quality offensive for the City Light to reposition the medium that is rapidly becoming a top seller.


JCDecaux brings a 16% share in Gewista and a share package of 30% in Swiss company AGP into the newly founded JCDecaux Central and Eastern Europe Holding. B&C Holding brings a 51% share in Gewista into the company, raising its share in Gewista to 67%. Progress Holding and its majority shareholder, the municipality of Vienna, continues to hold a share of 33%. Vienna becomes a major hub for the Decaux Group. The company's expansion into the economic areas of Central and eastern Europe is managed by Gewista and its subsidiaries.


Gewista launches its Culture City Lights. This special category consists of around 150 City Lights at top locations in Vienna's 1st district in places such as Kärntner Strasse, Kohlmarkt or Tuchlauben, and made available exclusively for advertising cultural events. The shares in Gewista held by Bank Austria are transferred to the foundation subsidiary B&C Holding. French outdoor advertising company JCDecaux acquires IWG Holding in the same year and with it a 16% share in Gewista.


Founding of Infoscreen Austria GmbH for electronic advertising in Vienna's metro system. Gewista enters the era of electronic outdoor advertising.


Gewista acquires advertising company Progress Werbegesellschaft. The additional billboard surfaces in Austria's regional capital cities further expand the national network. The company also enters into a partnership with APG, Switzerland's largest outdoor advertising company, within the scope of Europlakat International.


Bank Austria acquires the majority shareholding in Gewista.


Gewista acquires Hungarian company Europlakat in cooperation with Mahir and Budapest's Municipal Asset Management, thus laying the cornerstone for its internationalisation. Subsidiaries are founded in Prague and Bratislava in the same year.


Gewista installs its first advertising showcases in conjunction with the development of the pedestrian zone in Favoritenstrasse. This is the kick-off for a new type of advertising carrier named urban furniture; City Lights have meanwhile become its most visible form.


Gewista is outsourced from the city's urban administration and integrated in the newly founded Wiener Holding. Wiener Holding holds a 51% interest in Gewista. The remaining shares are allocated to Progress Werbung and IWG.


Gewista is founded as an administrative department of the City of Vienna. Its main role is the commercialisation of advertising on public transport.

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